Credit to whom credit is due! Through a slip-up on the part of our printer the authors of the several book reviews which appeared in the April 1 issue were not mentioned with the reviews which they wrote. For your information, Prof. H. Hanko wrote all of those reviews except the first one, which was the responsibility of your editor.
Inflation has hit the Standard Bearer! Recently I was informed by the Board of the Reformed Free Publishing Association that printing costs have increased in the amount of $75 per issue. This is not the fault of our printer, nor is this written to chide him; it is due to the seemingly inevitable pressures of inflation. I have also been informed that for the time being there will be no increase in subscription rates. Apparently our Board does not easily give up the battle to hold the line against inflation. To succeed in this determination, however, the Board needs the continued loyal support of the various individuals, organizations, and churches which have always royally subsidized the Standard Bearer by means of their gifts. Somehow there must be an increased income of $1575 per year. The Board depends on YOU to help meet the added expense.
Meanwhile, I respectfully suggest the consideration of two steps toward improving the financial status of our magazine. Step One is a modest increase in our subscription price. I have no statistics, but it is several years since our price went up. It could hardly be called a defeat in the battle against inflation to increase the price at long last. Besides, a comparison with the rates of other periodicals will show that ourStandard Bearer has a low subscription price. Torch and Trumpet, for example, offers ten issues at a price of $3.00 per year. Step Two is a concerted campaign to increase the number of subscribers. This makes good sense financially speaking; for as the number of subscribers increases, the law of diminishing costs comes into effect. But it also makes good sense from another, more important point of view, namely, that our Standard Bearer has an important and clearly Reformed testimony to bear to the Reformed community at large. It is published not only for our Protestant Reformed people but also for those outside our Protestant Reformed Churches. Here is an area in which I would like to see definite steps taken to increase our readership. I have been encouraged in this thought recently by non-Protestant Reformed brethren who read the Standard Bearer, who appreciate it greatly; and who would like to see its readership extended. How about some concrete proposals and some forward-looking action?
Your attention is called to the contribution in this issue from our Mission Board about the open door in Jamaica. If our churches are to “live along” with respect to our mission endeavors, it is important that they be kept informed. Undoubtedly the work in Jamaica will be an important subject of discussion and decision at our coming Synod also. An article of this kind should serve to bring home both the accomplishments and some of the acute problems of these labors, and thus serve as reason for thanksgiving to our God but also as occasion for consecrated thinking as to further labors and as to solutions to some of the problems.
The annual staff meeting will be less than two months off when this issue appears. At that meeting plans are made for the coming volume year, which begins with the October 1 issue. Your editor suggests that all staff members devote some serious thought to the question of changes which may be made in our magazine,—that is, changes which are also improvements. Come to the staff meeting prepared! We also invite constructive suggestions from our readers. Send such suggestions to the editor’s address, and he will present them to the staff for consideration.