Change of Address, Editorial Office. Effective March 15, all correspondence for our Editorial Office should be addressed to 4975 Ivanrest Ave., Grandville, Michigan 49418. Moving is at best a rather traumatic experience, especially if it involves moving an office and a library and trying to keep everything operating smoothly meanwhile. It will help if all correspondents take note of this change of address. Incidentally, the mailing address — and this applies to the seminary as well as to my address — is not Wyoming (though we are actually located in that city), but GRANDVILLE.
Recordings of the Dedication Program. A 90-minute cassette tape recording or a reel-to-reel tape recording (7-inch reel) which includes all of the program of the Dedication of the Seminary Building except the song-service is available at a cost of $3.00. If interested, send your name and address and enclose a check or money order for $3.00 to our Business Office, P.O. Box 6064, Grand Rapids, Mich. 49506.
Except for the brief editorial about the subscription campaign, we are devoting the usual space of Editorials and Question Box to a transcript of Prof. Decker’s Dedicatory .Address and some pictures of the Seminary Building and the dedication program.
We take this means of extending our sympathy to two members of our staff, Rev. Cornelius Hanko and Prof. Herman Hanko, in the death of Mrs. C. Hanko on Saturday, March 2. May the Lord comfort the bereaved by His Spirit and Word.
That is the number of new subscribers which has been set as the goal of an extended drive which the Board of the R.F.P.A. is beginning with this issue. And a committee of the Board has asked me to give some editorial emphasis to this drive.
First of all, why is this drive being conducted? The reason is not one of money and profit. Ours is in the most literal sense a non-profit organization: our subscription-price of $7.00 does not come near meeting the ever-increasing costs of publication. And while it is true that an increase of one thousand subscribers would mean a proportionate reduction in the cost per copy, this would only be a side benefit; and it is definitely not the motivation for this drive. Fact is, we would probably need more than two thousand new subscribers before the subscription-price would cover actual costs of publication. Besides, our supporters, both churches and individuals, have demonstrated over the years a willingness to give generously to meet our expenses.
Why do we want new subscribers?
Because we firmly believe that we have a message to spread abroad, and that, too, a distinctively Reformed message. The purpose of our Standard Bearer from the very beginning has been to send forth by means of the printed page a Reformed witness! That remains our purpose today.
In fact, it is more emphatically our purpose than ever before. We are of the conviction, in this day of galloping apostasy, that there is no other magazine quite like ours, no other magazine which consistently, explicitly, thoroughly, boldly, and clearly sets forth the truth of the Word of God according to our Reformed confessions. And we are of the conviction that in this day when the Reformed truth is becoming a scarce item in the ecclesiastical marketplace and when many a church paper and religious magazine is offering stones for bread, it is more necessary than ever before to send forth our Reformed witness to as many as we can possibly reach.
Nor is this conviction merely our own, private conviction. As has been reported to you recently, there have been some modest increases in our readership. And one of the most encouraging aspects of this increase is that most of our new readers are people of God outside our Protestant Reformed Churches. What is even more encouraging is their almost uniform reaction to the Standard Bearer once they have become acquainted with it. People will write to our Business Office that they are “just delighted” with theStandard Bearer, or that they “read it from cover to cover,” or that they “wish they had known of theStandard Bearer long ago,” or that they wish that many more who are of basically Reformed convictions would read it.
And such kind reactions serve to confirm us in our conviction as to the Reformed witness of our magazine. But they also serve to remind us of the necessity and the responsibility to try to reach as many readers as possible. This is not a matter of pride. It does not arise out of a desire to be big, something which we never shall be anyway. We believe that this is our calling before God! That explains the reason and the motivation for this subscription drive.
The goal of one thousand is rather arbitrary. We have set that number only to have a realistic target at which to aim. And personally, I consider that goal entirely realistic — if only we all persistently strive to attain it.
That brings up the big question: how do we reach that goal?
The problem is: how can we reach potential new readers? How can we even get others to sample our magazine, to taste it? For we believe that once many people of Reformed convictions get a taste of it, they will want more.
This is the point at which you, the readers, enter the picture.
Enclosed with this issue is a reply-envelope. We are asking all our readers to furnish us with one or two or three names of acquaintances or friends or relatives who do not now receive the Standard Bearer but should, in your opinion, receive it or who might be interested in receiving it. Write their names and complete addresses (including zip codes) on the inside flap of the postage paid envelope. If you need more space, write the addresses on a slip of paper and enclose it. And mail it promptly!
That’s all! It won’t cost you a cent; only a few minutes of your time. With a little cooperation from our readers, we could easily have two or three thousand names!
But don’t postpone it! And don’t leave it to the other readers!
Here is a simple opportunity for each subscriber to do something to promote our magazine.
And what will the R.F.P.A. do?
The committee in charge intends to send a sample copy of the Standard Bearer, along with an introductory letter, to each address which you send us. Your name will not be mentioned; in fact, you need not even include your name. Just send us names and addresses, and the Board will do the rest.
Let me emphasize, however, the success of this first step in the campaign for one thousand new subscribers depends on your cooperation. The Board has other plans; an entire campaign has been mapped out. But let us all help to get this campaign off to a flying start!