The close of volume year #64 marks an end and a beginning. Volume #64 is the last volume with Prof. H.C. Hoeksema as editor. He has served in that position, formally, for 24 years. He took over a year earlier when his father, Rev. Herman Hoeksema, had a stroke, so he has been at the helm for 25 years. A recognition banquet was held at the time of Synod in Prof. H.C. Hoeksema’s honor, with the Theological School Committee, the delegates at Synod, the Reformed Free Publishing Association Board, and the other two Professors attending. We take this opportunity publicly to thank him once more for his tireless, dedicated, faithful labors over all these years. We thank God for His grace and give Him the praise, honor, and glory.
Prof. Hoeksema is replaced by Rev. Engelsma as editor-in-chief, and Prof. Decker and managing editor.
The Board wishes to thank all those who have written articles in the Standard Bearer. This task is often overlooked, and often unappreciated. The Board wishes to call their contributions to your attention and publicly thank them for their labors on our behalf.
Regarding our mailing equipment, two years ago we reported that new addressing equipment had been purchased. Last year in the annual report we mentioned the problems we were having trying to return the equipment because it wasn’t working as it should. In spite of our best efforts, we were unable to negotiate a return with Richardson Business Machines Co. We are now attempting to sell the equipment. The method we now employ to mail theStandard Bearer is the use of the personal computer of our new business manager. This computer prints labels; and a label affixer, which we have purchased, applies the labels to the Standard Bearer. We have finally reached the automated age.
This past year we ran a promotion directed toward nonsubscribing Protestant Reformed families. The Board mailed promotional material to 387 addresses offering to send the Standard Bearer free for several months to those who responded to our offer. Twelve responded immediately with requests to subscribe. Twenty-four said they’d prefer not to subscribe for various valid reasons. Seventy-two accepted the offer and were sent free issues. After a few months a letter was sent to those 72 asking them to subscribe, of whom 59 have become subscribers.
The Board also decided to terminate the 10 issues for $2.00 promotion. In its place we initiated a year subscription at half price for all new subscribers.
At our February meeting it was decided to raise the subscription price $1.50, from $10.50 to $12.00. The old price was in effect for the past six years.
The Board thanks the board members who are retiring this year. They are John Cleveland, Pete Faber, and Jim Van Overloop.
The Board also thanks Don Doezema and Henry Vander Wal for their labors in the office of business manager. The transition is going very smoothly. We also thank John Veldman for helping with the mailing.
The Board asks that you continue to remember us in our labors as your Board. Remember the cause of the Standard Bearer in the coming year. We thank God for His many blessings.
Yours in His Service,
Jim Van Overloop